Best Lead Generation Software for Realtors

In the dynamic realm of real estate, where competition is fierce and opportunities abound, harnessing the power of lead generation software can be a game-changer for realtors. 

These tools offer a myriad of benefits, from streamlining lead acquisition to enhancing client engagement and optimizing conversion rates. 

This guide delves into the 12 best lead-generation software solutions tailored specifically for realtors. 

Why You Need Lead Generation Software:

• Automated Lead Generation: Lead generation software automates the process of finding and qualifying leads, allowing realtors to allocate more time towards building relationships and closing deals.

• Enhanced Lead Management: These tools offer robust lead management capabilities, enabling realtors to track lead activity, segment leads, and automate follow-up communications, leading to increased organization and efficiency.

• Personalized Marketing: Lead generation software often includes features for personalized marketing, allowing realtors to tailor their messages based on the preferences and needs of their leads, fostering stronger relationships and higher conversion rates.

• Integration with CRM Systems: Many lead generation software tools seamlessly integrate with CRM systems, facilitating easy importation of leads and ensuring consistent and organized follow-up.

• Cost-Effectiveness: Compared to traditional marketing methods, lead generation software can be a cost-effective solution for realtors, offering flexible pricing plans and a high return on investment.

Xaleads 

As a realtor, generating leads is essential to the success of your business. With the right lead generation software, you can streamline the process of finding and nurturing leads, allowing you to focus on closing deals. One such software is Xaleads, which offers a range of features to help realtors generate leads and manage their business. 

How to Use Xaleads for Lead Generation

1. Set Up Your Account: To get started with Xaleads, you'll need to set up an account. This is a simple process that involves providing some basic information about yourself and your business.
   
   

2. Configure Your Lead Generation Settings: Once your account is set up, you'll need to configure your lead generation settings. This includes selecting the types of leads you want to generate, setting up your targeting criteria, and defining your budget.

3. Create Your Lead Magnet: A lead magnet is an incentive that you offer to potential leads in exchange for their contact information. With Xaleads, you can create a variety of lead magnets, including ebooks, checklists, and webinars.

4. Set Up Your Landing Page: Once you've created your lead magnet, you'll need to set up a landing page to promote it. Xaleads offers a variety of landing page templates that you can customize to fit your brand and messaging.

5. Drive Traffic to Your Landing Page: To generate leads, you'll need to drive traffic to your landing page. Xaleads offers a variety of traffic generation methods, including search engine marketing, social media advertising, and targeted email campaigns.

6. Manage Your Leads: Once you start generating leads, you'll need to manage them effectively. Xaleads offers a range of lead management tools, including lead scoring, automated follow-up emails, and the ability to assign leads to specific agents.
   

7. Track Your Results: To optimize your lead generation efforts, you'll need to track your results. Xaleads offers analytics and reporting tools that allow you to track the success of your lead generation campaigns, including the number of leads generated, the conversion rate, and the cost per lead.

Features of Xaleads

• Xaleads offers a range of features to help realtors generate leads and manage their business. Here are some of the key features of Xaleads:

• Lead Generation: Xaleads uses a variety of methods to generate leads for realtors, including search engine marketing, social media advertising, and targeted email campaigns.
  

• Lead Management: Xaleads offers lead management tools that allow realtors to track and manage their leads, including lead scoring, automated follow-up emails, and the ability to assign leads to specific agents.

• CRM Integration: Xaleads integrates with popular CRM software, allowing realtors to easily import their leads and manage them within their existing CRM system.

• Analytics and Reporting: Xaleads offers analytics and reporting tools that allow realtors to track the success of their lead generation efforts, including the number of leads generated, the conversion rate, and the cost per lead.

Pros of Xaleads

Here are some of the benefits of using Xaleads as a lead generation software for realtors:

• Easy to Use: Xaleads is designed to be user-friendly, with an intuitive interface that makes it easy for realtors to generate and manage leads.

• Cost-Effective: Xaleads offers a variety of pricing options, making it an affordable option for realtors of all sizes.

• Effective Lead Generation: Xaleads uses a variety of methods to generate leads, including search engine marketing, social media advertising, and targeted email campaigns.
  
  
  

• Integration with CRM Software: Xaleads integrates with popular CRM software, allowing realtors to easily import their leads and manage them within their existing CRM system.

• Analytics and Reporting: Xaleads offers analytics and reporting tools that allow realtors to track the success of their lead generation efforts.

Pricing of Xaleads

Xaleads offers a variety of pricing options, including:

• Starter Plan: $29 per month, includes up to 500 leads and basic lead management tools.

• Professional Plan: $49 per month, includes up to 1,000 leads, advanced lead management tools, and CRM integration.

Catalyze AI

Catalyze AI stands out as an innovative lead generation software leveraging artificial intelligence to identify potential clients who have inherited a property. With its cutting-edge AI algorithms, Catalyze AI sifts through vast datasets to pinpoint inheritance leads with remarkable accuracy. The software offers personalized email templates designed to resonate with inheritance leads, enhancing engagement and nurturing relationships effectively.

Features:

• AI-generated inheritance leads: Catalyze AI employs advanced AI technology to generate highly targeted inheritance leads, saving realtors valuable time and resources.

• Personalized email templates: The software provides customizable email templates tailored specifically for inheritance leads, enabling realtors to craft compelling messages that resonate with their audience.

• Pricing: Catalyze AI offers a subscription-based pricing model, starting at $120 per month. This competitive pricing makes it an attractive option for realtors seeking to capitalize on inheritance leads without breaking the bank.

Pros:

• Targeted AI-generated leads: Catalyze AI's AI-driven approach ensures that realtors receive leads that are highly relevant to their business, increasing the likelihood of conversion.

• Personalized email templates: The software's customizable email templates enable realtors to engage with leads in a meaningful way, fostering stronger relationships and driving conversions.

Cons:

• Limited suitability for agents not focusing on inheritance leads: While Catalyze AI excels in generating inheritance leads, it may not be the ideal solution for realtors whose primary focus lies elsewhere.

• Restricted to one email template provider: The software's reliance on a single email template provider may limit customization options for realtors looking to tailor their messaging further.

Market Leader

Market Leader is a comprehensive lead-generation platform that covers all aspects of lead acquisition, engagement, nurturing, and conversion. With its robust feature set and unique lead per-month guarantee, Market Leader empowers realtors to supercharge their lead-generation efforts and drive tangible results.

Features:

• Lead acquisition, engagement, nurturing, conversion: Market Leader offers a complete suite of lead generation tools, including lead capture forms, automated email campaigns, and CRM integration.

• Unique lead per month guarantee: Market Leader stands behind its product with a unique lead per month guarantee, ensuring that realtors receive a minimum number of leads each month.

• Pricing: Market Leader's pricing starts at $189 per month, making it a competitive option for realtors looking to maximize their lead generation ROI. With its flexible pricing plans, Market Leader caters to realtors of all budget sizes.

Pros:

• Comprehensive lead generation tools: Market Leader covers all aspects of lead generation, from acquisition to conversion, providing realtors with everything they need to succeed.

• Unique lead per month guarantee: The software's lead per month guarantee offers realtors peace of mind, knowing that they will receive a consistent stream of leads each month.

Cons:

• Potentially higher cost: While Market Leader's pricing is competitive, it may be more expensive than other options on the market.

• Limited customization options for email templates: Market Leader's email templates may need to be more varied in terms of customization, restricting realtors' ability to tailor their messaging to their audience.

Zurple

Zurple is a leading real estate lead management software platform that offers a comprehensive suite of tools for lead behavior tracking, generation, and optimization. With its advanced features and intuitive interface, Zurple empowers realtors to take control of their lead-generation efforts and drive meaningful results.

Features:

• Lead behavior tracking: Zurple enables realtors to track lead behavior in real time, allowing them to identify high-potential leads and prioritize their follow-up efforts accordingly.

• Lead generation: Zurple offers robust lead generation capabilities, including lead capture forms, landing pages, and automated email campaigns.

• Follow-up optimization: The software provides tools for optimizing follow-up communications, ensuring that realtors stay engaged with their leads throughout the buying process.

• Pricing: Zurple's pricing starts at $400 per month, making it a premium option for realtors seeking advanced lead generation tools. While the price may be higher than some competitors', Zurple's feature set justifies the investment for many real estate professionals.

Pros:

• Targeted follow-up with behavioral lead sorting: Zurple's lead behavior tracking feature enables realtors to follow up with leads based on their behavior, increasing the likelihood of conversion.

• Listing data and street view functionality: Zurple offers access to listing data and street view functionality, providing realtors with valuable insights into their local market.

Cons:

• May require customer support for customization: While Zurple offers extensive customization options, realtors may need to rely on customer support to fully leverage the software's capabilities.

• Lacks instant messaging or 24-hour support: Zurple's customer support may not be available around the clock, potentially limiting realtors' ability to resolve issues promptly.

Infusionsoft

Infusionsoft is a comprehensive lead generation software with a user base of approximately 125,000 users. It offers many features, including lead capture, lead nurturing, and sales automation. With its robust functionality and user-friendly interface, Infusionsoft empowers realtors to streamline their lead-generation efforts and drive meaningful results.

Features:

• Lead capture: Infusionsoft enables realtors to capture leads from various sources, including websites, landing pages, and social media platforms.

• Lead nurturing: The software offers advanced lead nurturing capabilities, allowing realtors to automate email campaigns, segment leads, and track engagement.

• Sales automation: Infusionsoft provides tools for automating various aspects of the sales process, including lead scoring, pipeline management, and follow-up communications.

• Pricing: Infusionsoft's pricing is not provided publicly and may vary depending on the specific needs and requirements of each user. While Infusionsoft may be more expensive than some other options, its comprehensive feature set justifies the investment for many real estate professionals.

Pros:

• Comprehensive lead generation and sales tools: Infusionsoft covers all aspects of lead generation, nurturing, and conversion, providing realtors with everything they need to succeed.

• A large user base indicates popularity and reliability: With a user base of approximately 125,000 users, Infusionsoft has established itself as a trusted leader in the industry.

Cons:

• May be more expensive than other options: While Infusionsoft's feature set is extensive, its pricing may be higher than some other lead generation software options on the market.

• Limited customization options for email templates: Infusionsoft's email templates may need to be more varied in terms of customization, restricting realtors' ability to tailor their messaging to their audience.

Pardot

Pardot is a powerful lead generation software that offers marketing automation, lead management, and analytics. It integrates seamlessly with CRM systems and provides advanced features such as email marketing, lead scoring, and ROI reporting. Pardot empowers realtors to optimize their lead-generation efforts and drive measurable results.

Features:

• Marketing automation: Pardot provides sophisticated marketing automation capabilities, allowing realtors to automate various aspects of their marketing campaigns, including email marketing, social media marketing, and lead scoring.

• Lead management: The software offers robust lead management tools, enabling realtors to track lead activity, segment leads, and prioritize follow-up efforts effectively.

• Analytics: Pardot offers advanced analytics and reporting features, allowing realtors to track the performance of their marketing campaigns, measure ROI, and make data-driven decisions.

• Pricing: Pardot's pricing is not provided publicly and may vary depending on factors such as the number of users and the level of service required. While Pardot may be more expensive than some other options, its comprehensive feature set and seamless integration with CRM systems make it a valuable investment for many real estate professionals.

Pros:

• The comprehensive platform covers all aspects of lead generation and marketing: Pardot offers a wide range of features, including marketing automation, lead management, and analytics, providing realtors with everything they need to succeed.

• CRM integration streamlines lead management: Pardot integrates seamlessly with CRM systems, allowing realtors to import leads directly into their CRM and track lead activity and engagement effectively.

Cons:

• May be more expensive than other options: While Pardot's feature set is extensive, its pricing may be higher than some other lead generation software options on the market.

• Limited customization options for email templates: Pardot's email templates may need to be more varied in terms of customization, restricting realtors' ability to tailor their messaging to their audience.

Marketo

Marketo is a robust lead generation software that offers a wide range of features, including marketing automation, lead management, and analytics. With its intuitive interface and powerful functionality, Marketo empowers realtors to streamline their lead-generation efforts and drive meaningful results.

Features:

• Marketing automation: Marketo provides advanced marketing automation capabilities, allowing realtors to automate various aspects of their marketing campaigns, including email marketing, social media marketing, and lead scoring.

• Lead management: The software offers comprehensive lead management tools, enabling realtors to track lead activity, segment leads, and prioritize follow-up efforts effectively.

• Analytics: Marketo offers sophisticated analytics and reporting features, allowing realtors to track the performance of their marketing campaigns, measure ROI, and make data-driven decisions.

• Pricing: Marketo's pricing is not provided publicly and may vary depending on factors such as the number of users and the level of service required. While Marketo may be more expensive than some other options, its comprehensive feature set and advanced functionality make it a valuable investment for many real estate professionals.

Pros:

• The comprehensive platform covers all aspects of lead generation and marketing: Marketo offers a wide range of features, including marketing automation, lead management, and analytics, providing realtors with everything they need to succeed.

• CRM integration streamlines lead management: Marketo integrates seamlessly with CRM systems, allowing realtors to import leads directly into their CRM and track lead activity and engagement effectively.

Cons:

• May be more expensive than other options: While Marketo's feature set is extensive, its pricing may be higher than some other lead generation software options on the market.

• Limited customization options for email templates: Marketo's email templates may need to be more varied in terms of customization, restricting realtors' ability to tailor their messaging to their audience.

BoldLeads

BoldLeads is a comprehensive lead generation software designed specifically for real estate professionals. It offers many features, including lead capture, lead nurturing, and sales automation. With its user-friendly interface and advanced functionality, BoldLeads empowers realtors to generate high-quality leads and drive meaningful results.

Features:

• Lead capture: BoldLeads enables realtors to capture leads from various sources, including websites, landing pages, and social media platforms.

• Lead nurturing: The software offers advanced lead nurturing capabilities, allowing realtors to automate email campaigns, segment leads, and track engagement.

• Sales automation: BoldLeads provides tools for automating various aspects of the sales process, including lead scoring, pipeline management, and follow-up communications.

• Pricing: BoldLeads offers flexible pricing plans starting at $299 per month, making it an affordable option for real estate professionals of all sizes.

Pros:

• Comprehensive lead generation and sales tools: BoldLeads covers all aspects of lead generation, nurturing, and conversion, providing realtors with everything they need to succeed.

• Focuses on Facebook and Google Ads for lead generation: BoldLeads specializes in leveraging Facebook and Google Ads to generate high-quality leads, allowing realtors to reach their target audience effectively.

Cons:

• Limited customization options for email templates: BoldLeads' email templates may be somewhat limited in terms of customization, restricting realtors' ability to tailor their messaging to their audience.

• It may be more expensive than some other options: While BoldLeads offers competitive pricing, it may be more expensive than some other lead generation software options on the market.

BoomTown!

BoomTown! is an all-in-one lead generation software tailored specifically for real estate professionals. It offers a comprehensive suite of features designed to streamline lead capture, nurture, and conversion. With its intuitive interface and powerful functionality, BoomTown! empowers realtors to maximize their lead generation efforts and drive meaningful results.

Features:

• Lead capture: BoomTown! enables realtors to capture leads from various sources, including websites, landing pages, and online ads.

• Lead nurturing: The software offers advanced lead nurturing capabilities, allowing realtors to automate email campaigns, segment leads, and track engagement.

• Sales automation: BoomTown! provides tools for automating various aspects of the sales process, including lead scoring, pipeline management, and follow-up communications.

• Real-time leads: BoomTown! specializes in delivering real-time leads, allowing realtors to engage with prospects when they are most likely to convert.

• Pricing: BoomTown! offers customizable pricing plans tailored to the needs of each real estate professional. Pricing starts at $750 per month, making it a premium option for those seeking advanced lead generation capabilities.

Pros:

• The comprehensive suite of lead generation and sales tools: BoomTown! covers all aspects of lead generation, nurturing, and conversion, providing realtors with everything they need to succeed.

• Focuses on real-time leads for more targeted follow-up: BoomTown! specializes in delivering real-time leads, allowing realtors to engage with prospects at the most opportune moments.

Cons:

• May be more expensive than some other options: While BoomTown! offers robust functionality, its pricing may be higher than some other lead generation software options on the market.

• Limited customization options for email templates: BoomTown!'s email templates may need to be more varied in terms of customization, restricting realtors' ability to tailor their messaging to their audience.

Follow Up Boss

Description: Follow Up Boss is a lead generation software designed to help real estate professionals streamline their lead management and conversion processes. It offers a range of features, including lead capture, lead nurturing, and sales automation. With its user-friendly interface and intuitive functionality, Follow Up Boss empowers realtors to effectively manage their leads and drive meaningful results.

Features:

• Lead capture: Follow Up Boss enables realtors to capture leads from various sources, including websites, landing pages, and online ads.

• Lead nurturing: The software offers advanced lead nurturing capabilities, allowing realtors to automate email campaigns, segment leads, and track engagement.

• Sales automation: Follow Up Boss provides tools for automating various aspects of the sales process, including lead scoring, pipeline management, and follow-up communications.

• CRM integration: Follow Up Boss integrates seamlessly with CRM systems, allowing realtors to import leads directly into their CRM and track lead activity and engagement effectively.

• Pricing: Follow Up Boss offers flexible pricing plans starting at $49 per month, making it an affordable option for real estate professionals of all sizes.

Pros:

• Comprehensive lead generation and sales tools: Follow Up Boss covers all aspects of lead generation, nurturing, and conversion, providing realtors with everything they need to succeed.

• CRM integration streamlines lead management: Follow Up Boss integrates seamlessly with CRM systems, allowing realtors to import leads directly into their CRM and track lead activity and engagement effectively.

Cons:

• Limited customization options for email templates: Follow Up Boss' email templates may be somewhat limited in terms of customization, restricting realtors' ability to tailor their messaging to their audience.

• May be more expensive than some other options: While Follow Up Boss offers competitive pricing, it may be more expensive than some other lead generation software options on the market.

Real Geeks

Real Geeks is a comprehensive lead generation software solution designed specifically for real estate professionals. It offers a range of features to help agents capture, nurture, and convert leads effectively. With its user-friendly interface and customizable options, Real Geeks empowers realtors to streamline their lead-generation efforts and drive business growth.

Features:

• Lead capture: Real Geeks enables realtors to capture leads from various sources, including websites, landing pages, and online ads. Its customizable lead capture forms allow agents to gather relevant information from prospects.

• Lead nurturing: The software offers advanced lead nurturing capabilities, including automated email campaigns, text message follow-ups, and personalized communications. Realtors can segment leads based on behavior and engagement levels for targeted outreach.

• Sales automation: Real Geeks provides tools for automating various aspects of the sales process, such as lead scoring, task management, and appointment scheduling. Agents can track leads through the sales pipeline and prioritize follow-up activities.

• Facebook and Google Ads integration: Real Geeks integrates seamlessly with Facebook and Google Ads, allowing realtors to launch targeted ad campaigns and capture leads directly from social media platforms.

• Customization options: Real Geeks offers customizable website templates, lead capture forms, and email templates, allowing realtors to tailor their marketing efforts to their unique brand and audience.

• Pricing: Real Geeks offers flexible pricing plans starting at $249 per month, making it an affordable option for real estate professionals of all sizes.

Pros:

• Comprehensive lead generation and sales tools: Real Geeks provides a wide range of features to help realtors capture, nurture, and convert leads effectively.

• Focuses on Facebook and Google Ads for lead generation: Real Geeks' integration with Facebook and Google Ads enables agents to reach potential clients through targeted advertising campaigns.

• Offers a range of customization options: Realtors can customize their website, lead capture forms, and email templates to align with their brand and marketing strategy.

Cons:

• It may be more expensive than some other options: While Real Geeks offers competitive pricing, it may be more costly than some other lead generation software solutions on the market.

• Limited customization options for email templates: Real Geeks' email templates may have limited customization options, potentially restricting realtors' ability to create highly personalized communications.

SharpSpring

SharpSpring is a versatile lead generation software offering a fully re-brandable platform, behavioral email automation, website tracking, and an in-built CRM system, among others. With its comprehensive set of features and customizable options, SharpSpring empowers realtors to streamline their lead generation efforts and drive business growth effectively.

Features:

• Fully re-brandable platform: SharpSpring allows realtors to customize the platform with their branding, including logos, colors, and messaging, creating a seamless experience for clients.

• Behavioral email automation: SharpSpring offers advanced email automation capabilities, including personalized email sequences based on lead behavior and engagement levels. Realtors can automate follow-up communications and track email performance metrics.

• Website tracking: SharpSpring provides tools for tracking website visitors' behavior and engagement, allowing realtors to identify hot leads and prioritize follow-up activities. Agents can monitor page views, form submissions, and other interactions in real time.

• In-built CRM system: SharpSpring includes a robust CRM system for managing contacts, tracking lead activity, and analyzing sales performance. Realtors can segment leads, assign tasks, and track interactions within the CRM platform.

• Easy-to-convert landing page templates: SharpSpring offers a library of customizable landing page templates designed to capture leads effectively. Realtors can create landing pages for specific campaigns and track conversion rates in real time.

• Pricing: SharpSpring offers flexible pricing plans tailored to the needs of each real estate professional. Pricing information is not provided publicly and may vary based on features and usage.

Pros:

• A fully re-brandable platform allows for customization: SharpSpring enables realtors to customize the platform with their branding, creating a cohesive brand experience for clients.

• Behavioral email automation can increase engagement: SharpSpring's email automation capabilities allow realtors to send personalized messages based on lead behavior, increasing engagement and conversion rates.

• In-built CRM system streamlines lead management: SharpSpring's CRM system provides tools for managing contacts, tracking interactions, and analyzing sales performance, helping realtors stay organized and efficient.

Cons:

• Social publishing features such as SEO or social recommendations are unavailable: SharpSpring may lack some social media marketing capabilities, potentially limiting realtors' ability to leverage social channels for lead generation.

• Progressive profiling feature is absent: SharpSpring may not offer advanced lead profiling features, potentially limiting realtors' ability to gather detailed information about leads over time.